All About Online Shopping

Identification

The process of online shopping is really easy. It allows people to shop for products and services from the comfort of their own home with the help of a computer and internet connection. A person can visit an online retailer and purchase an item with their credit card. The products or services are then delivered to the address that was provided. With a growth of 33% in 2005, online shopping is continuing to gain popularity all over the world.

Benefits

There are a number of benefits attached to online shopping. The most important advantage is that of convenience. Customers can buy whatever they want during breaks at work or while they are at home without going into crowded malls. Online shopping allows people to shop at any time of the day. One can also book mark a page and come back when they think that the time is right without feeling rushed.

Warning

Always make sure that you are shopping on websites that are legit. You can do so by looking up their names in the Better Business Bureau database. Be careful of phishing. Make sure that the website is secure by ensuring that the address starts with ‘https’. Only give out information about your credit card once you are sure that it is secure. Try and use a credit card as opposed to a debit card or checking account as it is easier to have the theft stopped as compared to the other two alternatives.

Considerations

Don’t get carried away with the cheap rates that you are getting online, as they may pad up process in the shipping. So, be careful and ensure that you double check the shipping rates and compare them with postal rates from UPS, Unites States Postal Service or FedEx. Also, make sure that you do not over pay your shipping charges and look for other details like cancellations, return policy etc. Make sure that you have the contact information of the online retailer in case you have any questions or want to track your shipment.

Types

Today, you can buy absolutely anything online. People buy groceries, food products, medicines and even herbal remedies. The most popularly bought products online are books. According to an online article by Nielsen in January 2008, 41 % of internet users bought books online. Clothing, DVDs, electronics, games and tickets are a few other things that are popularly bought through the online medium.

How To Choose The Best Digital Marketing Agency For Your Business?

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full serviced agency typically offers:

- Web design and development

- Search engine optimization and marketing

- Mobile marketing

- Email marketing

- Social media marketing

- Online advertisement

- Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company’s repute.

A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give a lot of money to, it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.

The Importance of Your eCommerce Site for Your Business

It is plain to see why a poorly designed website can be a major problem to online businesses, most especially during the holiday season, which covers 20% to 40% of the yearly sales.

In this regard, those who need data validation can refer to the stats that explain the importance of your brand's presence on the Internet:

  • Before people shop at a physical store, they often check websites of online stores.

  • Customers search online for the prices and availability of goods so they would know whether to shop online or at physical stores.

  • During an economic crisis, consumers exercise caution when shopping online to stretch their budget, resulting to an increase of website traffic.

  • Shoppers that tend to purchase downloadable gifts like eBooks, music and FB credits, among others, will likely buy more.

Optimize Your Online Site Immediately

Now that you are aware of your site's importance, what should you do before the holiday season approaches? It is never too late to try some of these strategies:

Prepare for unexpected traffic.Plan ahead of time to make sure that your site can manage all the orders. Anticipate peak loads, observe the responsiveness of your site and assessment application performance way before Cyber ​​Monday.

Increase the speed of your site. Use a CDN (content delivery network) for a speedy delivery of relevant content with videos and images to your consumers.

During the holidays, most shoppers use their mobile devices to search online before heading for the stores. Therefore, it would be wise to incorporate an in-store experience with info regarding your well-timed and relevant personalized website and mobile apps.

Find ways to let the customers easily find your products on the web. To improve exposure, submit a feed to the top online shopping comparison engine, Google Product Search. Try the Amazon Marketplace or add pay-per-click ads to Amazon Product Ads' product and category pages. This way, shoppers will be able to view your ads when they find products that are similar to yours.

Although social media is not the main channel for searching, it has targeted the main stream and has since gained importance, specifically to GenY shoppers. Transform visitors into sales channels by including social sharing in product pages. Display good customer service in public by resolving issues with customers on networking sites like Facebook or Twitter.

People who are low on budget usually search online before buying, so it is a good idea to follow the example of various sites in making it fun, simple and efficient to shop on the web. Provide product filters, rich product details, comparison tools, well-designed navigation and recommendations. Enhance the images of your best-selling products, emphasize your value propositions and make sure that shipping and return policies are clear.

Fix your leaky conversion funnel immediately by adding simple and cost-efficient website usability and feedback tools.

Whenever possible, ask for the visitor's email address and try to squeeze a lot of value out of each sign-up.

Try to employ remarketing campaigns so you can target consumers who take time to buy.

Investing in Your Mental Well-Being

Hmm … where did I leave those keys? What did I come in here for? What was I going to say? Or in my case – 'you just asked me that question dad', to which I think, I do not remember getting an answer, in fact, I do not even remember asking the question.

Being mentally responsive and perceptive is something a lot of people take for granted and does not give a second thought to. Unfortunately, your memory is a precious thing that needs to be taken care of and kept 'in shape'. Believe it or not, we do not realize how valuable our memory really is until it is taken from us as we get older, or for some, when stricken with health issues.

Taking care of your mind means you will need to invest in things that keep it sharp and responsive. Believe it or not, it is as easy as having regular sleep patterns, uninterrupted rest, exercise, less stress and mental challenges. All of which, can cause a loss of mental alertness when ignored.

Investing in yourself is a foreign concept, especially for those with busy schedules and families to tend to. For example, mothers are unselfish and unwavering when it comes to their children. When a new mothers will tend to their babies while everyone else is eating. If she is lucky she will eat with the babies still in her arms or after everyone has gone to bed.

Improving your concentration and focus should be something you work at every day. If you do it consistently, it will definitely prove rewarding. Experts suggest that investing in certain food and brain fitness items will go a long way to sharpening your mind. Brain fitness is an actual term that means "the capacity of a person to meet the various cognitive demands of life."

To get your brain fit again, try:

  • Word searches
  • Crossword puzzles
  • Mind teasers
  • Sudoku
  • Scrabble
  • Taking a course in something new
  • Reading books that make you think

When I read the part about taking a course in something new, I suddenly understood why my children used to come home from school saying that their heads hurt. Learning a lot of new things is taxing and tiring, but education is an investment in their mental capacity, and should not be ignored. Teaching others is also something that keeps your mind sharp and thinking. Teaching a new college the ways of the office, walking a volunteer through what you do on a daily basis or helping your children with their math homework. All of these are good for you and should be thought of as investing in yourself.

In addition to brain exercises, physical fitness helps you maintain mental stability and focus. Studies have shown, and I have personal experiences that prove, that aerobic exercising several times a week will improve your self-esteem. Regular exercise clears your mind of everything else that was there and allows you to focus on the tasks at hand. Investing in a pair of running shoes and tackling a new and challenging sport will certainly pay off in more ways than one.

The phrase, you are what you eat, certainly applies when it comes to investing in your mental wellbeing. A deficiency in Vitamin B and Omega 3 Fatty Acids can lead to poor cognitive functions.

There are certain foods, seeds and natural health alternatives that have been linked to mental stamina. It is well worth looking into these items and investing in them. Some include:

  • Green tea
  • Dark chocolate
  • Garlic
  • Fish
  • Meat
  • Poultry
  • Eggs
  • Dairy products
  • Seeds
  • Whole grains
  • Flaxseed

Antioxidant-rich foods are not only tasty, they're also good for mental stamina. They include:

  • Fruit: black plums, blackberries, raspberries, strawberries, sweet cherries, avocado, oranges, grapefruits and grapes
  • Vegetables: dark green leafy vegetables, orange vegetables, spinach and kale

In the end, investing in your mental health will not only result in a sound mind and body, it will also make a happier you. Ralph Waldo Emerson once said, "Concentration is the secret of strength." Go ahead, invest in your mental wellness for a sharper more efficient you.